Q: What is Proposition 10?
A: In November 1998, voters passed a statewide ballot initiative to add a 50 cent-per-pack tax on cigarettes. Revenues collected are used to fund education, health, and child care programs for children, from the prenatal stage to age 5, and their families.

Q: What is the goal of Proposition 10?
A: Proposition 10 funds are intended to promote, support and improve early childhood development through coordinating resources and programs that emphasize family support, parent education, child care and development, and health care. Proposition 10 requires each county to create a strategic plan (provide a link to the Strategic Plan) based on extensive input from communities, including families, service providers and advocacy groups. The plan outlines how counties will use these new funds to develop comprehensive, integrated systems of support and services for all children, prenatal to 5 years of age, and their families.

Q: Why the emphasis on early childhood?
A: Current research indicates that the emotional, physical and intellectual environment in which a child lives and develops has a profound impact on how his or her brain develops. These early experiences with parents and caregivers influence how a child functions when he or she reaches school and later in life.

Q: How much money is involved?
A: Approximately $600 million is collected each year from the tobacco tax. Eighty percent of the revenues go to the County Commissions to fund local programs. First 5 California receives twenty percent for statewide education and outreach. Funds are allocated to County Commissions based on county birth rate data, according to the county where the birth mother resides.

Q: Will Proposition 10 money be used to replace currently planned/funded services?
A: No. Proposition 10 money cannot be used to replace existing funding for services or programs. The money can be used only to augment existing programs or to create new ones. All programs funded by Proposition 10 must also focus on children aged prenatal to five.

Q: What happens when smoking rates go down and fewer revenues are collected?
A: Less revenue will be available. There is no provision for funding to come from other sources. If fewer taxes are collected, then the amount of funds to each county will be reduced proportionately. The intent of Proposition 10 is to create sustainable programs for children that can continue even as Proposition 10 funding decreases. First 5 Madera has developed a six-year financial plan to provide an appropriate level of funding for major initiatives.

Q: How is the money administered in Madera County?
A: The funds are administered by the First 5 Madera Commission, which is made up of nine members appointed by the Madera County Board of Supervisors.

Q: I have a program that serves young children. Where, when and how can I apply for money?
A: The Commission posts opportunities for funding on this website. Our applications are usually referred to as Requests for Proposals or RFPs. For information on the types of programs the Commission is interested in funding, visit our”Funding Opportunities” page. You are also welcome to attend our monthly Commission meetings. Agenda and meeting minutes can be downloaded from this website as well.

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